2830 F Street
Eureka, California 95501
info@coxrasmussen.com
telephone: 888.982.1600
or 707.445.3101
Coast Central Credit Union
Poster, Radio, TV
Coast Central Credit Union has a story to tell… a story of being an important part of the lives of their members. This campaign was developed to illustrate that message. Coordinated in print, radio and television, as well as POS Materials, this campaign generated a growth in membership and account activity. With a consistent, branded marketing program this credit union has continued to increase market share and grow their membership.
Humboldt Bancorp
“Why Bank Locally”
The goal– to drive participation and interest in banking locally. This coordinated campaign included print, radio, billboards, and in-branch signage, and dramatically increased the opening of new accounts. CoxRasmussen & Co. was responsible for all concept, design, and media placement. This particular campaign received recognition in the October 2001 edition of the Financial Advertising Review under the category of branding. During a 13-year history with this locally owned bank, CoxRasmussen & Co. helped this bank establish a large market share, ultimately helping them become California’s 5th largest community bank in that same time period.
